Build a real tiered sponsorship program, see what it nets your club, and print the sell sheet you hand to local businesses. Tiered packages out-earn flat pricing by roughly 30%. This builds you the tiers.
Your sponsorship levels
each$×
This is your anchor. Most clubs sell one of these, or none. It exists so the $500 level reads like a bargain next to it. Leave it in even if nobody buys it.
each$×
each$×
each$×
Your club raises
$17,500
from 37 sponsors
16 × 3 × 5 fence banner (you'll get 25, spares for next year)$1,500
1 × 8 × 12 stadium banner$460
1 × Sponsor Wall banner$725
Banners cost you$2,685
Year one, after banners$14,815Then $17,500 every year after. The banners get reused, so only new sponsors need new ones.
Your first 3 Playoff sponsors pay for every banner in the program. Everything after that is the program's.
Doesn't include sales tax or shipping. Free design help. We'll set every sponsor's logo, no art fees.
Email me this program
The tiers, the numbers, the banner order, so you can take it to your board.
The sell sheet
This is the page you hand to a business owner. Edit anything on it, then print.
Sponsorship opportunities
Hall of Fame1 available
Named as our title sponsor. Full-page ad in every game program. PA recognition at every home game. Two season passes.A 8 × 12 ft full-color banner in the highest-visibility spot in the stadium, up all season
$2,500
Playoff4 available
Half-page ad in the game program. PA recognition at home games. Logo and link on our website.A 3 × 5 ft full-color weatherproof banner on the fence, facing the crowd, up all season
$1,000
Touchdown12 available
PA recognition at home games. Logo on our website.A 3 × 5 ft full-color weatherproof banner on the fence, facing the crowd, up all season
$500
First Down20 available
Listed in the game program. Named on our website. Recognized at the season banquet.Your business name on the Sponsor Wall banner at the stadium, up all season
$250
Where your banner goes
Hall of FamePlayoffTouchdownFirst Down
Banners printed by Booster Banner Store Fort Worth, TX
How much should we charge sponsors?
Real high school programs run tiers in a narrow band. Community levels sit around $250 to $300. A fence banner for the season is commonly $450 to $500. Mid tiers land at $750 to $1,000, and anchor packages run $1,500 to $2,500, with title sponsorships up to $5,000. A well-run stadium signage program at a high school can generate $10,000 to $50,000 a year, and programs using tiered packages typically earn about 30% more than those charging a flat rate.
Why the expensive tier matters even if nobody buys it
The top tier is an anchor. Most local businesses will never buy a $2,500 package. But its presence on the page makes the $500 fence banner look like the sensible choice instead of the expensive one. Every well-built sponsorship packet does this. Leave the anchor in.
The part most clubs miss
Banners are a one-time cost and a recurring revenue. A banner you sell for $500 nets you roughly $450 in year one, and it goes back up next season at no additional cost. From year two on, a renewing sponsor is almost pure profit. That's what turns a fundraiser into a program.
Be specific, and name your tiers like a football team
"Logo placement" sells nothing. "A 3'x5' full-color banner on the home-side fence, facing the main gate, up from August through playoffs" sells. And the best packets skip Gold/Silver/Bronze for names that sound like your program: First Down, Touchdown, Playoff, Hall of Fame. It stops feeling like a donation and starts feeling like a partnership.
We print the banners
Weatherproof mesh fence banners, large stadium banners, and Sponsor Wall banners in your school's colors. Family-owned in Fort Worth. We'll set every sponsor's logo for free, no art or setup fees. Call (817) 888-8822 or request a quote.
